A brief analysis of the reasons why digital printing is popular
Digital printing is a new branch of printing industry. After several years of development, it has been developing at an unprecedented speed. So what kind of advantages does it exert?
Digital printing is a printing method that uses digital signals to directly control the position and strength of the color agent attached to the substrate and not form the final visual image by other ways. In essence, it belongs to a kind of printing method without version and 100% information variable.
Digital printing has the advantages of no page, no pressure and no contact. There is no need for plate making, no equipment, consumables, and other costs; no pressure, it means that digital printing can be imaging in different materials, mechanical strength (inkjet) medium and low noise; non contact refers to the non contact state between ink-jet and print, according to the different imaging methods. The distance between 1 millimeter ~10 millimeter, which makes digital printing (especially the digital printing system based on ink-jet imaging) can be imaging in different thickness of plane medium or even surface medium, and can be imaging on different media.
The above advantages decide that digital printing technology has variable information and individualized production capacity, and is especially suitable for constructing on-demand printing production and service system. As digital printing does not have the input of plate making and related costs, the final print does not need to share the cost, so digital printing has a price advantage in the short edition, especially in the very short market.
The popularization and development of the network
Digital printing requires a complete system solution suitable for digital printing, that is, the need for digital printing machines, and the need for the matching digital environment and resources. At the same time, it also needs to build the mode of production and operation adapted to it. Of course, there is no doubt that digital printing presses are the core of digital printing.
As a new type of printing production, printing in the whole value chain of digital printing only creates a part of the value of the product, such as 1/6, and the other values are based on the digital environment, the integration of digital resources, the network transmission, the pre press design and processing, the post press, the delivery network and channel, the business network construction. Now. Therefore, this kind of &ldquo based on the digital and network platform; the way to produce &rdquo after the sale first, we need to build a new business network and operation management mode.
Digital printing technology is mature
The technology of digital printing has been very mature. The most widely used technologies are electrostatic photography and inkjet imaging technology. As an example of ink-jet imaging, its amplitude is very large, from a few millimeters to several meters or even more than 10 meters. The printing speed can reach 1000 square meters per hour (wide range system) or more than 2000 A4 pages per minute (narrow amplitude system). In the wide printing field, the printing and offset printing system has been completely from the market. Get out. The resolution of the electrostatics system can exceed 1000dpi and each pixel can present a number of gray levels. The resolution of the ink-jet system can even exceed 2400dpi. Both of them can reach the offset quality level in the printed comprehensive quality, &ldquo, because the quality of digital printing is not high ” it has become a history. Digital printing can apply various kinds of ink and ordinary paper. The ink jet digital printing system with UV ink can be used in all media except water and air, such as glass, metal, ceramics, food, plastic, paper and so on.
The market for digital printing is widely used, including large format color printing, display and advertising, digital color proofing, personalized marketing printing, variable data printing and data printing services, digital printing, internal printing and personalized publication printing, personalized label and electronic supervision and printing.
A wide range of digital printing applications
Digital printing can be applied in a wide range of fields. First of all, digital printing can be applied to the field of on-demand publishing. Printing on demand is the first sale and a copy of a copy, which can avoid the waste of inventory caused by the overvaluation of the market, and the embarrassment of the underselling of products caused by undervaluation of the market. All these problems are based on the inevitable problem of the traditional printing publishing system.
Second, digital printing can be applied to future bookstores. As shown in the picture, the future bookstore can also be called a coffee shop, or a printing press. It may also be seen as a publishing house. In such a bookstore, there are neither bookshelves nor paper samples, but only touch screens of computers. One end of this touch screen is connected to a network of digital repositories. The capacity and space of this repository is completely unrestricted by the physical space of the bookstore. It should be “ unlimited ” the other end is connected to the digital printing system to complete the printing and binding of the purchase products at any time. You can find and determine what you need on the touch screen (print, publication), and enjoy a cup of free coffee. When you have not finished your coffee, you buy books or magazines that have been printed and packed in front of you. Such a bookstore is becoming a reality.
Thirdly, digital printing can also be used in the field of security printing, that is, you can implant personal information such as identity into tickets, coupons, whole, card, train tickets, or implants identity information in the printed product (such as internal files), so as to facilitate tracking and inquiry (such as gloss, fluorescent printing, etc.)And all of these can be accomplished without additional cost and no additional processes.It is the dust of the traditional printing.